“I’m a Real Estate Agent. Not a Professional Marketer.”
How many times have you heard – or said – “As a real estate agent, I just don’t have enough time or cash to do all the marketing I need to do to grow my business”?
Sound familiar? It should. It’s not uncommon for sole proprietors and small business owners to find it challenging to properly market themselves while also trying to succeed in business. It’s difficult to manage customers, vendors and prospects while also managing marketing and advertising for your business. Marketing is not your expertise; real estate is.
Luckily, SavvyCard has a great solution. SavvyCard for Real Estate was built to significantly lessen the burden of generating exposure with buyers and sellers so real estate agents can concentrate on their own business: listing and selling homes and helping buyers find their dream properties.
Dean Weissman’s story is a great example.
< 2 Minutes = 50 Prospect Actions
Dean Weissman is a very successful real estate broker in Colorado Springs, Colorado. His brokerage, The Platinum Group Realtors, is consistently one of the top performing brokerages in the nation. As such, Dean is a VERY busy guy. He is always looking for ways to make his online marketing more cost-effective and more efficient. That’s why he loves SavvyCard. He uses it often to gain more exposure with the right audiences for his premium brand, and all it takes is a few minutes and a Facebook business page.
Recently, Dean entered a new listing he had just signed into the MLS. He soon received an email from SavvyCard containing a link to the resulting Property SavvyCard that had been automatically created. The Property SavvyCard (pictured in the graphic above) had all the important details about his listing that perspective buyers needed to know. With a few quick taps, Dean shared the SavvyCard to his Real Estate Team’s Facebook business page and added a note about the property’s outstanding features.
Within 24 hours, Dean’s Property SavvyCard was viewed by 2,241 people, 50 of which either got driving directions, shared the property to other people, or called, texted or emailed Dean. The entire process took Dean less than 2 minutes, start to finish, and he generated tons of visibility for his team, as well as new business.
Assuming Dean converts prospects into closed customers at a 1% rate (nationally, that figure varies from .5% to 5%) and earns 3% in commission on a sale, and using a US median home price of $210,200, Dean’s expected return on that 2 minute time investment is $3,153.
Giving Agents Back the Power to Leverage Their Listings for Lead Generation
New listings are the most valuable assets REALTORS® have, which is why listing portals use them to get exposure and then generate leads, only to sell them BACK at a premium to multiple agents (not just the listing agent). SavvyCard’s agent-centric strategy enables REALTORS® to get the exposure with potential prospects at extremely low cost, so they can take back leads from listing portals and protect their buy-side commissions.
Use Your Own SavvyCards to Get Exposure with the Right Prospects
If you are a SavvyCard for Real Estate account holder, you can enjoy the same successes as Dean simply by employing the strategies Dean does. Visit SavvySchool to download step-by-step guides and watch instructional videos. If you have any other questions, please contact us at (727) 502-6012, chat with us or email us at firstname.lastname@example.org.