Less IS more. Seriously. And we’re not talking about the benefits of eating less of your favorite junk food, or having fewer chores to do in a day.
We’re talking about how Less Is More in digital advertising. Not believing this to be true is ONE OF FOUR MOST COMMON MISTAKES advertisers make when they create digital ads:
Inexperienced advertisers believe you need to pack as much stuff about your product or service into an ad space as you can. They reason that if you tell the ENTIRE story in an ad, then people will buy!
This belief couldn’t be more wrong. Having way too much information in an ad is bad. Have you ever been to a crowded department store during the Holidays, where all the mayhem makes it difficult to concentrate, and you end up running out as fast as possible because O. M. G. you just can’t handle it anymore?
Yeah, a crowded digital ad has the exact same effect on people. And causing someone to want to bolt away from your ad content is the LAST thing you want to do when you are trying to engage them as a potential customer.
A great digital ad that’s designed for engagement has only four components:
1) A benefits oriented value statement or question that pique’s a prospect’s interest
2) A compelling graphic that reinforces #1
3) A clear ask (or “call to action”)
4) A clean design, with a balance of “white space” to content
Ads designed in this way better communicate something of value to the prospect, engage them, and then motivate them to take action. An ad’s job is solely to pique a prospect’s interest and offer just enough information to encourage a click through, so a prospect can then read all about what you do on your landing page, which is where the conversions happen.
If you’re interested in learning more about digital advertising and reaching local realtors and brokers, give us a call at 727-351-7221 or book a quick 15 minute virtual meeting with a member of our Ad Team.
So, Why Are We Sharing This With You?
Our in-house ad experts are part of our highly experienced RE-Target ad team, which specializes in connecting local home services companies to local real estate agents and brokerages, and they love sharing valuable stuff we’ve learned working with businesses like yours (be sure to check out Mistakes #1, 2 and 4!). You can use this info for ANY advertising you create, too, not just with ads that run in the RE-Target system.
If you want to reach agents and brokers specifically, RE-Target is a unique advertising program offered by your local association or MLS that’ll connect businesses like yours to agents & brokers in your area. We’ve worked with thousands of vendors to create compelling advertising, and then put it in front of real estate agents in their MLS software, a place they go multiple times a day to do business. Our goal is to connect businesses like yours to active real estate agents and their best real estate customers.
And it works. Check out this video testimonial from Pro Painter Jeff Hawkins to hear about his experience with the RE-Target program.
Want to Try it Out?
If you’re interested in participating, simply give us a call at 727-351-7221 or book a quick 15 minute virtual meeting with us and we’ll get you started.
Have questions? We’re happy to answer those, too.