We bet we know what your favorite thing in the world is. Seriously. We do. In fact, think about it right now.
Is it your kids? Your significant other? Your pet? Perhaps your car, or motorcycle? Maybe a well-worn, favorite old shirt that is awesome to lounge around in on a Saturday?
Whatever it is, you’re seeing a PICTURE of it in your head right now, aren’t you?
We’ve just illustrated ONE OF THE FOUR MOST COMMON MISTAKES businesses make when creating digital advertising:
They do not understand the power images have in an ad.
Images create emotional connections between viewers and ads they see, and making sure you’re using the RIGHT IMAGE is soooo important for maximizing your ad conversions. Most advertisers think their ads should include photos of their inanimate products, or software screenshots, or impressively appointed buildings or trucks. NO. NO. And NO. These things have as much personal appeal to prospects as, well, mud.
Space permitting, ads should include images that convey a positive feeling; something that just BEGS to be clicked on. If you’re really good, that compelling image ties intelligently into how or why a prospect would ENJOY using your business or service. The images should visually convey the emotional result of the ad’s benefits-driven copy and motivate the viewer to click, so they can more fully explore the exact same joy and happiness that they see in the ad image. Getting the right image for an ad is part science, part art, and a whole lot of experience.
If you’re interested in learning more about digital advertising and reaching local realtors and brokers, give us a call at 727-351-7221 or book a quick 15 minute virtual meeting with a member of our Ad Team.
So, Why Are We Sharing This With You?
Our in-house ad experts are part of our highly experienced RE-Target ad team, which specializes in connecting local home services companies to local real estate agents and brokerages, and they love sharing valuable stuff we’ve learned working with businesses like yours (be sure to check out Mistakes #1, 3 and 4!). You can use this info for ANY advertising you create, too, not just with ads that run in the RE-Target system.
If you want to reach agents and brokers specifically, RE-Target is a unique advertising program offered by your local association or MLS that’ll connect businesses like yours to agents & brokers in your area. We’ve worked with thousands of vendors to create compelling advertising, and then put it in front of real estate agents in their MLS software, a place they go multiple times a day to do business. Our goal is to connect businesses like yours to active real estate agents and their best real estate customers.
And it works. Check out this video testimonial from Pro Painter Jeff Hawkins to hear about his experience with the RE-Target program.
Want to Try it Out?
If you’re interested in participating, simply give us a call at 727-351-7221 or book a quick 15 minute virtual meeting with us and we’ll get you started.
Have questions? We’re happy to answer those, too.