Verify Smart Corp. and SavvyCard® Partner to Bring Proximity Marketing to the Real Estate Market and Other Industries.
ANNANDALE, N.J., Oct 19, 2017 (BUSINESS WIRE) — Verify Smart Corp VSMR, -23.76%a company that provides proximity marketing solutions to various industries, and SavvyCard®, a Tampa Bay, Florida based company that provides digital marketing and lead development solutions for the Real Estate industry, announced today that they have agreed to a partnership to bring proximity marketing to the residential Real Estate market.
In the agreement, VSC will make a strategic investment in SavvyCard and the companies will jointly develop and deploy innovative proximity enabled services for Brokerages and Agents. SavvyCard’s existing lead development platform and VSC’s recent acquisition of the Orlando based BP360 group will allow the partnership to quickly launch in Florida and expand to all of North America.
SavvyCard CEO, David Etheredge said, “Real estate agents spent over $2.5 billion in 2016 on marketing to generate leads. We believe that spending will increasingly move from listing portals to emerging forms of targeted, local digital advertising such as proximity marketing.”
Since June of this year, VSC has been actively acquiring and taking equity positions in companies that provide technology and services relevant to the delivery of proximity enabled marketing and advertising services.
In July, VSC added Lou Pingitore as CEO to lead VSC’s entry into the proximity marketing sector and to manage the company’s growth.
Mr. Pingitore said “Verify Smart has been aggressively searching for a partner to provide solutions to advance our proximity services, particularly in the Real Estate market. Our research determined that SavvyCard has one of the most advanced lead development platforms available in the market today. The partnership will jointly pursue other verticals as well.”
New technologies from Apple and Google are enabling the emergence of proximity marketing – projected to grow to $52 billion by 2020. Google recently announced the launch of “Nearby Notifications” which allows links to web based marketing content to be broadcast by Bluetooth Beacons and accessed by Android devices without requiring an application to be installed.
Mr. Etheredge added “Because SavvyCard’s platform is designed to mass deploy browser based web applications for businesses, products and services, it is uniquely positioned to take advantage of the launch of Nearby Notifications and other, similar technologies. We believe that VSC has an excellent strategy for becoming a dominant player in the Proximity Marketing sector. VSC’s sales, marketing and hardware resources and SavvyCard’s software platform and distribution channels are perfectly aligned to support this partnership.”
View source version on businesswire.com: http://www.businesswire.com/news/home/20171019005307/en/
SOURCE: Verify Smart Corp
Verify Smart Corp. Lou Pingitore, CEO, 908-323-2380
SavvyCard David Etheredge, CEO, 727-858-4064
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