National Association of Realtors: Homebuyers under 50 find homes with mobile search – and Realtors with referrals.
Inman reported last week on a NAR study showing that the majority of homebuyers under 50 used a mobile application to search for a home. Of those, about 25% actually ended up buying a home found using a mobile application. That’s not too surprising, since, when you’re running around looking for a home, mobile search makes all kinds of sense.
By contrast, the survey found that very few homebuyers found their agents using either mobile or desktop searches or websites. Instead, 52 percent of shoppers overall found their agent through a referral, from a friend or other connection. Again, it makes sense – we want to work with people we trust, and it’s hard to make a real connection through a relatively anonymous web search.
All this highlights the power of SavvyCard for Real Estate. Because a Realtor’s SavvyCard mobile website contains a built-in mobile MLS search, it gives home shoppers the convenience of mobile search. But each Realtor’s search function connects results directly back to them, which keeps them better connected to their realtor than applications from Zillow or Realtor.com.
But SavvyCard also introduces new, powerful capabilities that can help Realtors use digital tools to generate and manage referrals to get new clients. Because a Realtor’s SavvyCard is a mobile website and not a native application, it can be instantly shared with any existing client’s friends or contacts. And because a Realtor SavvyCard contains an MLS search function, active home shoppers who receive your card are highly motivated to interact with it.
See how it all fits together? Buyers want to connect with your SavvyCard because it contains a function that a huge number of them are looking for. And when they find a likely property using your SavvyCard MLS search, they’re already familiar with you, and probably got your information with a friendly referral, making it much more likely that you’ll be adding a new client.
SavvyCard for Realtors is available to both individuals and brokerages. To find out how you can use the power of mobile search to bring in new clients, call 727-502-6012 or email firstname.lastname@example.org.