Mobile Marketing Magazine just published some survey results and a great infographic that are (Bond Villian Voice) veeeeery iiiiiiinteresting.  The information seems to be sourced in the U.K., but the stats speak to global trends.  Some key points:

• 72% of car shoppers used some form of mobile information to shop.
• 30% of car shoppers used mobile exclusively when looking for a car.
• Mobile websites had greater reach than apps.
• Between 41% (tablet) and 47% (smarthpone) of searches led to a purchase.

Mobile, it seems, is a powerful way to reach customers when they’re trying to find something they enjoy.  We’ve offered some great mobile search functionality in our specialized Realtor SavvyCards – a tool that would seem to fit well with how customers use mobile.

(Note: Our apologies to excited realtors everywhere, but Realtor SavvyCards are currently only available to members of the Miami Association of Realtors . . . but we do have an upcoming announcement you might want to keep an eye out for).

Click through to see the infographic, courtesy of Mobile Marketing Magazine.

Infographic: 44% of mobile auto searches result in sale.