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Calculating What a Rolodex is Worth According to a recent Gartner study, every person in your address book is potentially worth $1,000 in future business value. If you have 3,000 contacts, that means your rolodex (or whatever digital equivalent you use) could be worth $3,000,000....

Trusted Referrals are The Most Powerful Marketing Tool, Period. So Why Aren’t You Tracking and Leveraging Them? Great networkers know which of their contacts are sending them great referrals, and they cultivate those connections to grow their businesses. Some companies use robust...

Build stories to sell residential properties It is becoming more evident in an increasingly crowded real estate market that branding is the best way to stand out from the pack. In the recent article “Playbook: How Content Marketing Solves A Real Problem for Real Estate”, Forbes...

Think about how often this happens to you: You’re at a social event and are introduced to another person by someone you mutually know. This person finds out what you do and says, “Oh hey, I need your service,” or “Oh hey, I need your product.” You hand them your business card and...

Live support (phone, chat) is increasingly being phased out by companies in favor of systems that require – or highly encourage – their customers to self-support when they have questions or need help. As a result, more people than ever are using self-support to find...

For the past two weeks, Realtors have been in something between a flutter and a frenzy over the purchase of realty data aggregator Trulia by its competitor, Zillow. Zillow and Trulia have been triggering angst in Realtors for nearly a decade now, and the prospect of them joining...

Inman reports on a new survey showing that Realtors want more technology from brokers and MLS to help them sell. SavvyCard for Realty provides a completely different way to interact with MLSs, and brokers like Re/Max Metro are loving it. We’re working on providing the best...

Inman reported last week on a NAR study showing that the majority of homebuyers under 50 used a mobile application to search for a home.  Of those, about 25% actually ended up buying a home found using a mobile application. That’s not too surprising, since, when...

The marketing and communication firm Strategic Marketing Arts invited our CEO, David Etheredge, to talk about the role of trust in marketing and networking. We’re in the business here of getting people connected, and David has a lot of great insights about what builds a...

Dave Chitester is a successful Florida entrepreneur who has moved to the forefront of the Florida startup community with the founding of Florida Funders, LLC.  Florida Funders is a new way to connect Florida startups to capital. Here, Dave shares the story of how he came to build...