Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization, an association serving 9,000 members in the Tampa Bay area, and SavvyCard®, a provider of web applications that automate and enhance digital marketing and lead generation, today announced an agreement to launch RE-Target™, a platform for MLSs, Associations and Brokerages to serve highly targeted communications to their members.
RE-Target™ enables Real Estate member organizations to use their own data to drive increased engagement of member benefits, affiliate services and training and education programs. Targeted member communications are delivered through multiple channels including the organization’s own member web portal, social media, in-app mobile and advertising display networks.
“‘Email overload’ makes it challenging to communicate to our members in an effective but non-intrusive way, even when the information we provide is relevant and valuable”, says David Bennett, President & CEO of the Pinellas REALTOR® Organization. “RE-Target™ delivers communications to our members through channels where they are more likely to engage.”
RE-Target™ improves member communications by delivering relevant content at the right time, to the right audience based on their anticipated needs, without delivering other members content that isn’t useful. For example, a member benefit that is valuable only to listing agents can automatically be promoted to those members after they input a new listing into the MLS.
“With RE-Target, members receive communications that are timely and relevant based on criteria such as listing status, brokerage affiliation and market performance” says David Etheredge, CEO of SavvyCard. “The platform is a powerful and efficient tool for member organizations and their affiliates to effectively communicate with agents.”
When RE-Target™ is combined with SavvyCard’s flagship software, SavvyCard for Real Estate & SavvyCard for Affiliates, Associations and MLSs will have broad visibility into communication performance, member engagement, and overall return on investment for member services.
For more information, contact SavvyCard online or call (727) 502-6012, 9am – 5pm EST.
About Pinellas REALTOR® Organization
Representing over 9,000 members, the Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization is one of theTampa Bay area’s largest professional trade associations. The organization advances and promotes the real estate profession through professional development programs, government affairs, and political advocacy and maintains a high standard of conduct by real estate professionals through professional standards training and administration.
About SavvyCard®
SavvyCard® is a Software-as-a-Service (SaaS) platform that utilizes aggregated client data to automatically generate customized web applications (called “SavvyCards”) for companies, products and business professionals. SavvyCards are currently used by over 100,000 business professionals to automate and enhance their digital marketing and lead generation efforts.