Dayton REALTORS® has launched RE-Target® to help raise member engagement with key association messages and affiliate services.
SAINT PETERSBURG, FL, UNITED STATES, July 21, 2022 — Dayton REALTORS®, representing more than 3,200 real estate professionals, has launched RE-Target® by SavvyCard® within its Relevate dashboard to help raise member engagement with key association messages and affiliate services.
RE-Target is a new communications channel that enables multiple listing services (MLS) and associations to deliver highly-targeted messages to their key subscriber and member audiences. RE-Target also establishes an advertising program on the Dayton REALTORS®’ Relevate member dashboard for its affiliate members to reach local real estate professionals.
“We’re excited to have a new channel to help keep our members informed about association events, training, resources and valuable offers from our affiliate members,” said Carlton Jackson, CEO of Dayton REALTORS®. “We believe this enhancement to the member dashboard will facilitate more meaningful connections within our real estate ecosystem, while reducing the number of emails our members receive each month.”
“It’s great working with a forward-thinking organization, like Dayton REALTORS®, to pilot RE-Target in the industry-leading Relevate dashboard,” said Warren Dow, GM Real Estate at SavvyCard. “Together, we strategically incorporated RE-Target into the dashboard in a way that will help improve engagement, cultivate industry relationships and generate non-dues revenue with almost no impact on their staff.”
“At Relevate, our top priority is offering an unparalleled user experience,” said Mark Richburg, Relevate CEO. “Our new integration with RE-Target enhances that experience, while providing our clients with a tool that helps them address a number of common association challenges. Combined with our Communication Center, our customers are able to reach their members on every channel: dashboard, email, and texting. We’re looking forward to a successful pilot with Dayton REALTORS® that will lead to RE-Target and its benefits being available to all Relevate client associations.”