Inman’s writeup is a little convoluted, so here is our simplified take: in new research released last week, Comscore has shown that, across all sites and within each network (Zillow, Trulia, Move, etc.), something roundabout 40% of total unique visits were on mobile. Clearly, users want mobile real estate tools – to help them search properties, primarily.
The problem (and the reason those numbers are centered on networks, not realtors) is that most mobile websites or applications are quite expensive to develop, leaving individual realtors at the mercy of these big sites and networks. SavvyCard for Realtors is an easy way to take back some of that power, because we give you an MLS search that consistently directs prospects back to YOU, not to other realtors or websites.
Which means the rise of mobile doesn’t have to pass you by.