A clever lead generation idea came our way today. Simple, easy to put to work, and free! It involves the union of two online marketing tools: the no-frills, local community board of Craigslist, joined with the know-the-whole-online-me, validation hub that is SavvyCard.
“I have always posted Craigslist ads,” said Todd Maddex, of Tampa Bay Tech Solutions, “…but then I started adding my SavvySignature to them with my picture.”
Pretty straight forward. Post your SavvyCard signature banner to your standard Craigslist ad, and voila! No longer are you an unknown…you are a professional person, sharing all the platforms you use to communicate, inviting connection.
“I began getting a much greater response to my ads,” said Todd, whose firm provides the Tampa area with IT support and monthly maintenance services.
A much greater response. Interesting. We asked, “How much more?”
“I had more calls in the first two months of using my SavvySignature than I had in the 12 months previous!”
So, Todd increased his Craigslist sales six-fold just by posting his SavvyCard on his Craigslist advertisement. A simple technique, that takes seconds, yet yields a significant business boost.
Why were the results so big? Well, we think it comes down to the trust factor. Craigslist is a great tool – it is free, ad-free, and it is a go-to for many people looking for local service providers. But who is posting? Can you trust them? It’s safe to say, that most of us just don’t know for sure.
Enter SavvyCard. You post your individual SavvyCard and instantly a world of you opens up to would-be clients. One click and they can find your profile, your website, your social media, your membership of local, trusted organizations, and the knowledge you have to share about your field. Instant validation. The Craigslist user who clicks through to your SavvyCard knows you are a person to be trusted and worthy of their time.
So then come the calls. (As opposed to a nonchalant click to the next post.)
Even though Todd posted his number on the ad, numerous customers call him through his SavvyCard. Because it is easy. No writing down of a number that they might get to calling later, maybe. Just a simple click on their cell phone. SavvyCard’s functionality is designed to incite action – right in front of the user are buttons saying Call, Text, Email. When the gratification of contact is immediate, you are off to a great start.
Want to see an example of how Todd posted his SavvyCard signature to his Craigslist ad?Thank you, Todd Maddex, for sharing your marketing smarts with us. We’re very happy to hear of your success.
Do you have a story of how you have put your SavvyCard to work? Share it with us today!