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The Four Most Common Mistakes in Digital Advertising: Mistake #4 – Trying to Tell Your Whole Story

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Ever ask someone a simple “Hey, how’s it going?”, and then have to politely stand there for what feels like 20 minutes while they painstakingly recount all 50 of their most recent life dramas, like you’re their therapist?  Yeah. Awkward. So why would you do the exact same...