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David Etheredge, Co-Founder/CEO

David brings more than 18 years of product and business development experience from Disney Interactive, Hasbro Interactive and MicroProse Software to his role as Chief Executive Officer. David is SavvyCard's primary evangelist and is heavily involved in building strategic relationships with key third party technology and service providers. Active in the Tampa Bay/St. Petersburg entrepreneurial community as an instructor, mentor and advocate, David sits on the advisory board for Priatek and on the board of directors for Tampa Bay WaVE, a Tampa-based tech incubator.

Daud Power, Co-Founder/COO

Daud Power has more than 25 years of experience in developing and introducing software and services into new market segments that positioned several start-up ventures for growth and acquisition in technology-driven markets (mobile data services, Internet content delivery, streaming media/personal videoconferencing and disaster planning/recovery). Daud has worked in the USA and the UK in software startups, two of which were successfully sold, the most recent being Vivo Software (acquired by Real Networks) where he was a co-founder and Director of Strategic Alliances.

Lisa Nalewak, Co-Founder/VP of Marketing

Lisa has 15 years in executive management for web, mobile, and technology startups and 11 years in creative design and marketing communications for internet technology startups, including VST Technologies, Vivo Software, Real Networks, and Internet Commerce Services, Inc. Lisa co-founded SavvyDog Design in 2002, a successful boutique digital agency which exited in 2014. She has been a judge for The Association for Women in Communications' Clarion Awards from 2012 to 2017.

Andy Sutton, Director of User Experience

Andy has over 20 years of experience in User Experience and Service Architecture and Design. Andy worked as Manager of User Experience for The Nielsen Company, where he was responsible for building and leading the company's first global experience team. At Bank of America, Andy lead a user experience project for redesigning customer facing insurance information portals. Andy holds a Masters Degree in Organizational Management.