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RE-Target® is the first Commerce Media Network for residential real estate using Multiple Listing Service (“MLS”) data, the definitive source of buyers who are likely to purchase a home within 180 days.

RE-Target data is more timely, detailed and accurate than competing home buyer data sources. This enables advertisers to generate industry leading returns on their ad spend and for RE-Target to charge highly profitable, premium data and advertising delivery fees.

A New Standard in Targeted Advertising

Through the RE-Target Advertising Network, advertisers will be able to directly target real estate agents and their consumer customers during the most important transaction of their lives - buying or selling a home.

RE-Target Agent Direct

RE-Target Agent Direct is a platform that serves targeted advertising exclusively to real estate Agents inside their MLS software, where they spend a significant amount of time each day transacting their business.

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RE-Target Consumer Direct

RE-Target Consumer Direct is a platform that serves targeted advertising to consumers on Public Facing real estate property search portals run by their area MLSs and Realtor Associations.

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RE-Target Audiences

RE-Target Audiences is opt-in consumer contact data enriched with behavioral, preference and purchase data collected from both the MLS and Real Estate Property Search portals that is packaged and available for purchase by 3rd parties looking to serve advertising to high-propensity home buyers on 3rd party websites.

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RE-Target is Bringing the Retail Media Network playbook to Real Estate

The past 10 years, Retail Media Networks like Walmart Connect and Target Roundel were the fastest growing segment of the $660B digital advertising market. Walmart Connect used consumer data from purchase behavior on Walmart.com to build a $3.2B digital media business.

RE-Target uses this proven retail media network playbook to monetize data around valuable home sale and purchase transactions instead of simple retail purchases.

The Traction is Growing

SavvyCard now provides advertising services for 54 real estate markets in the US in partnership with multiple listing services and realtor associations reaching over 450,000 agents and 6M prospective home buyers.

The Three Waves of Digital Advertising - Years from $1B to $30B

Press

2024

  1. OneKey MLS signs with RE-Target to deliver targeted MLS dashboard advertising and communications - October 29, 2024
  2. RE-Target® network expands in South Carolina and Texas - September 25, 2024
  3. Triad MLS expands SavvyCard® relationship with RE-Target® launch - July 9, 2024
  4. RE-Target® network expands in Arizona, Illinois and Rhode Island - April 30, 2024
  5. Kansas City Regional Association of REALTORS®/Heartland MLS tap RE-Target to deliver targeted messaging, advertising - March 5, 2024
  6. RE-Target® network grows in Arizona, California, Florida and Missouri - Feb 15, 2024
  7. Chicago Association of REALTORS® launching RE-Target® in connectMLS - January 17, 2024

2023

  1. SavvyCard launches RE-Target consumer ad network for Greater Alabama MLS - November 8, 2023
  2. Greater Southern MLS launches RE-Target in REcenterhub - October 16, 2023
  3. RE-Target growth continues with expansion into Tennessee - September 28, 2023
  4. SavvyCard® joins the CoreLogic® Alliance Network; RE-Target® platform to be available to all Clareity® customer - July 31, 2023
  5. RE-Target® expands national footprint with the signing of 5 additional real estate organizations - July 27, 2023
  6. RE-Target signs agreements with 13 additional CRMLS participant associations encompassing more than half of CRMLS users - May 9., 2023
  7. Greater Rochester Association of REALTORS® makes strategic investment in SavvyCard® - March 17, 2023
  8. NEREN MLS taps RE-Target® to grow engagement, targeted advertising and revenue - March 6, 2023
  9. Birmingham REALTORS®, Greater Alabama MLS to roll out RE-Target® on Paragon to grow engagement, affiliate benefits - March 7, 2023
  10. Buffalo-Niagara REALTOR® association selects RE-Target® to grow member engagement, targeted advertising - February 21, 2023
  11. Triad MLS renews SavvyCard® for Real Estate member benefit - February 16, 2023

2022

  1. RE-Target® chosen by 3 regional organizations to grow member engagement on leading industry platforms - November 1, 2022
  2. Eight CRMLS participant associations to launch RE-Target® - October 25, 2022
  3. East Polk County Association of REALTORS® selects SavvyCard® as its newest member benefit - October 13, 2022
  4. SavvyCard® hires REALTOR® association veteran Sal Prividera as its new Director of Industry Relations for Real Estate - October 10, 2022
  5. BeachesMLS selects RE-Target® to grow member engagement, targeted advertising in the new Clareity® dashboard - October 7, 2022
  6. Prescott Area Association of REALTORS® launch RE-Target® to advance member engagement and grow revenue - August 23, 2022
  7. Dayton REALTORS® launches RE-Target® within Relevate dashboard to help members stay informed, connect with affiliates - July 21, 2022
  8. Relevate and SavvyCard® forge strategic partnership to enhance the value of AMS/SSO Dashboard - July 13, 2022
  9. RE-Target® chosen by Dayton, Greater Alabama and Prescott to enhance member engagement and grow non-dues revenue. - May 16, 2022

For more information contact:

David Etheredge, CEO

727.858.4064

david@re-target.us